How to Start An Online Business for FREE (or Almost Free!)

I Hear This All the Time

Let’s talk about one of the biggest myths keeping women from starting an online business: thinking you need a ton of money to get started.

“I’d love to start a business, but I just don’t have the money right now.”

Sound familiar? I hear this ALL the time from aspiring entrepreneurs, and honestly? I get it.

Why You Think You Can’t Afford It

For years, starting a business meant massive upfront costs.

  • Brick-and-mortar stores required expensive leases and inventory.

  • Service-based businesses needed a big marketing budget to attract clients.

  • Even online businesses used to require expensive software and professional website development.

For my very first business, I took out a $180,000 loan just to get started. It was terrifying. My second business—an online business—cost me nearly $10,000 to launch.

Back then, that was just the reality of starting something new.

But here’s the good news: That reality no longer exists.

Starting a business doesn’t take thousands of dollars—it takes the right strategy. 💰✨
— Halle Cottis

The Truth About Starting a Business Today

The online business world has completely changed. Today, you can launch a business with zero (or very little) upfront investment—and still make it wildly successful.

  • Free marketing tools mean you don’t need an ad budget.

  • Website builders make it easy to start without hiring a developer.

  • Social media gives you a free way to attract customers and build a brand.

I started my last two businesses for under $500—and that included legal fees for my LLCs! If I had wanted to, I could have started for even less.

What You Actually Need to Get Started

Instead of asking “Can I afford to start a business?” ask yourself:

  • What free or low-cost tools can I use to launch?

  • How can I start small and scale as I grow?

  • Where am I making assumptions about cost that might not be true?

Because here’s the truth: You don’t need a big budget—you need the right strategy.

And that strategy? It’s all about using what’s already available to you.

How to start an online business for free

How to Start Your Business for FREE (or Almost Free!)

Want to know exactly how to get started without breaking the bank? Here’s what I recommend:

1. Start With a Digital Product

Start with a digital product

Selling physical products means upfront costs for inventory, storage, and shipping. Instead, start with digital products, services, or affiliate marketing—things that don’t cost anything to create!

2. Use Free Marketing Channels

Use Free Marketing Channels

Instead of spending thousands on ads, leverage social media, email marketing, and organic content to attract your audience. You don’t need paid traffic to grow—you need valuable, consistent content.

3. Take Advantage of Free Business Tools

Use free software

There are tons of free tools to help you build your business:
✔ Website – Start with a free site using platforms like Systeme.io.
✔ Email Marketing – Use free versions of platforms like Mailchimp or ConvertKit.
✔ Graphic Design – Canva offers free templates for branding and marketing.
✔ Scheduling & Organization – Use Google Calendar and Trello for free business management.

4. Sell Before You Spend

Sell before you spend

One of the biggest mistakes people make? Spending before selling. Instead of investing in fancy branding or expensive software, get your first client or customer first. Then, reinvest that money back into your business.

5. Start Lean and Scale Up

Start lean and scale as you go

Your business doesn’t have to be perfect on Day 1. It just needs to exist. Start small, keep your costs low, and scale as you grow.

🚀 Get My Free Checklist to Kickstart Your Business!

Thinking about starting an online business but not sure where to begin? I've got you covered!

I’ve created a free checklist to help you take the first steps today—no overwhelm, no guesswork.

You don’t need to have everything figured out to get started. In fact, all it takes is setting up a few social platforms to begin building your online presence!

✨ Ready to grab your copy? Click here to get started now.

Let’s turn your dream into action! 💡💻

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